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3 Comments

  1. David L. Parnell David L. Parnell
    7 of 8 people found the following review helpful
    5.0 out of 5 stars
    Not just another Excel analytics book, this one is well worth the price…., August 17, 2014
    By 
    David L. Parnell (Spartanburg, SC USA) –

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    This review is from: Marketing Analytics: Data-Driven Techniques with Microsoft Excel (Paperback)
    My masters degree has moss growing on it and I am just a nuts and bolts operations analyst….so I have seen many books titled as “analytics” texts when in fact they were mere rewrites of applied statistics or just “also ran” Excel recaps. Some Excel analytics books are really VBA biased programming books or discussions built around SQL Server topics, and they certainly have their place. But “Marketing Analytics” has maintained its focus as a synthesis of Excel based analysis chapter by chapter, from the first page to the last page. Because analytics and “BI” are hot topics these days, analytics texts of this caliber usually have unusually high prices but “Marketing Analytics” has a modest price given its focused content of current Excel applications to perform an array of analyses. Wayne Winston and Wiley & Sons Publishing have produced a text which is indeed an asset to the practitioner and the student of Excel based analytics.
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  2. K. Forrest K. Forrest
    7 of 9 people found the following review helpful
    5.0 out of 5 stars
    Analytics guru, February 5, 2014
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    This review is from: Marketing Analytics: Data-Driven Techniques with Microsoft Excel (Paperback)
    Wayne Winston is a brilliant guy, but somehow still a fantastic teacher. I was always able to benefit from his books nearly as much as I benefited from his class. If you can find a class online, take it! He makes complex topics in marketing analytics simple and approachable.
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  3. T. Magers T. Magers
    4 of 5 people found the following review helpful
    5.0 out of 5 stars
    Wayne Winston is the guy that teaches Microsoft employees how …, February 20, 2015
    By 
    T. Magers
    (REAL NAME)
      

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    Wayne Winston is the guy that teaches Microsoft employees how to use excel, he knows his stuff. The book is concise and the exercises ensure that you understand each chapter fully. Dont assume that this is a light read, this is a step by step tutorial on how to use excel to perform marketing analytics.
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