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Corporate Storytelling: Doggy Style

Telling a company’s story, whether small or large, is one of my favorite aspects of public relations and there are so many channels to explore. My two favorite channels are through media relations and social media. When a business hires my company, WinnComm, for one of these two services, I truly get excited! Storytelling through these two channels are my passion, although it’s best if public relations storytelling channelscompanies tell their story through all of the channels. The more people see your brand in various channels, the more your company, product or service becomes recognizable.

Right now one of my favorite clients is through VCA Animal Hospitals. I mean, who wouldn’t want to tell stories of cute puppies, kitties and bunnies Right? We pride ourselves in offering premium service. Two or three times a month, our social media and photography team heads to VCA with the sole purpose of collecting stories of their clients and patients. We have a one-on-one conversation with their clients about why they take their precious fur babies to VCA. We can tell you, 90 percent of the time, it’s the staffing, especially the veterinarians. Our fur babies are just that, our animal babies and we want them to be healthy and treated well when they are sick. We also learn about storytelling social media fur babiesthe story behind the adoption of their sweet furry or feathered friends. Right now, WinnComm has only been hired to tell their story through their Facebook page, but it’s so much fun to tell these stories, we hope it will grow into other channels and other VCAs across the country!

The best part is this is a win-win for both WinnComm and VCA. Why? We are interacting with their clients one-on-one, letting them know that VCA appreciates them and to remind them to like their Facebook page so their fanbase and story is growing. Plus, their clients are feeling appreciated, knowing they are not just a number. It’s a win for our team because we get to talk to people who love animals and enjoy petting and learning about dogs, cats, bunnies, bird, and guinea pigs. Talk about fun!

Personal storytelling is what WinnComm is all about. We will work hard to tell your story by talking to the best part of your company…your clients and customers! They are your story. Without them, you wouldn’t exist. And the coolest thing, you get to learn first hand why they are your customer or client in a very personal way. This informs your team what your staff is doing well and how they can improve. This is valuable information that will help your company grow through the hardest but best marketing channel there is and that is referrals from friends and family members.

If you want to get your story told in this personal way, contact us today! We are passionate about storytelling.

 

Published incorporatePublic RelationsSocial mediastorytelling

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